Tuesday, May 7, 2019

Companies know more about you




People concerned about privacy often try to be “careful” online. They stay off social media, or if they’re on it, they post cautiously.  By doing so, they think they are protecting their privacy.

But they are wrong. Because of technological advances and the sheer amount of data now available about billions of other people, discretion no longer suffices to protect your privacy. Computer algorithms and network analyses can now infer, with a sufficiently high degree of accuracy, a wide range of things about you that you may have never disclosed, including your moods, your political beliefs, your sexual orientation and your health.

There is no longer such a thing as individually “opting out” of our privacy-compromised world.

What is to be done? Designing phones and other devices to be more privacy-protected would be start, and government regulation of the collection and flow of data would help slow things down. But this is not the complete solution. We also need to start passing laws that directly regulate the use of computational inference: What will we allow to be inferred, and under what conditions, and subject to what kinds of accountability, disclosure, controls and penalties for misuse?

Until we have good answers to these questions, you can expect others to continue to know more and more about you — no matter how discreet you may have been.

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